The notfound.org app. is a creative campaign allowing the thousands of websites online to play a role in finding missing children. Once the notfound.org app. is downloaded on a website, it replaces the website’s useless ‘404 error message’ pages with posters of missing children. By doing so, website error pages help share information about missing children and increase the chances of finding them by appealing to a much larger audience.
To date the notfound.org app. is being used by close to 5000 websites and has displayed over 4.4 million missing children posters. The app. is free and only takes a few minutes to download. Once the code is embedded into a website, all the website’s ‘404 error message’ pages are replaced by posters of missing children.
Discover the application on www.notfound.org.