Creative radio campaign raises awareness of missing children hotline

Brussels, 28 May 2015 - FAMOUS has announced a new collaboration with Missing Children Europe. After the NotFound project that saw international success, the creative agency returns with an emotional campaign. The goal? To raise awareness of the European hotline for missing children, the 116 000. The campaign is built around different radio spots depicting telephone calls to the 116 000. In different foreign languages, they make it clear that, whatever the country, the emotion stays the same when a child goes missing.

Those who call the 116 000 hotline are usually in a situation of distress. The circumstances of the calls are different but the emotion is the same no matter the country you are calling from.

To raise awareness of the European hotline for missing children, Famous and Missing Children Europe have set up a poignant radio campaign. It includes three spots evoking some of the different situations dealt with by the 116 000 hotline. It includes a German mother panicking after losing her child in a crowd, a Spanish father in tears when he realises that his wife has left the country with their daughter as well as a young English runaway girl terrified at the thought of going home. Each spot is in a different language, followed by a French voiceover ending with the message: "Whatever the country, the emotion is the same when we lose a child. The same emotion, the same number."

Katrien bottez, Creative Director at FAMOUS: "Creating spots in foreign languages allowed us to emphasise the European dimension of the 116 000 hotline. There isn't a need to speak Spanish, German or English to understand the dialogues. The emotion alone gets the message across. "

The campaign takes place within the framework of International Missing Children's Day on May 25. It is broadcast on NRJ, MNM, StuBru and radios Medialaan (JOE FM and Q-Music). A second wave will be broadcasted on Nostalgie.

Delphine Moralis, Secretary General of Missing Children Europe adds, “The 116 000 hotline’s mission is to listen and offer support in case of disappearance of a child. The first hours after a child’s disappearance are of vital importance. Therefore the provision of an “easy-to-remember” telephone number available in 29 European countries is very important in order to allow immediate action by the competent authorities. Through these radio spots we want to convey a true and moving message. We hope others will respond favourably to this campaign and decide to broadcast it as well.”

You can hear the spot in German here and in Spanish here.

116 000 is the European hotline for missing children that provides free, professional support to children and families affected by child disappearances 24/7. The hotline is operational in 29 countries in Europe and received over 268,309 calls in 2014.

Read more about the idea and campaign here.

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